XR Real

In the past,

even as late as 2018 and 2019,

people would flock to real estate fairs to get an idea of the real estate market.

Some would make a purchase decision right away, whereas some would want to see pictures at the very least.

However, a majority, despite visiting construction companies, would not purchase a plot without visiting the site in person.

Despite the importance of actually visiting a site in person to view the place forehand,

Many haven’t been able to do so owing to the pandemic and the ensuing lockdown.

Fortunately, technology has risen to the fore by providing people the chance to experience life-like virtual experiences.

XR Real: Enabling the Impossible

Nothing is impossible when it comes to AR and VR. Augray truly embodies that by offering a slew of solutions across industries.

In this article, we will look into the applications of SR Real,

augray’s proprietary system for the real-estate industry, and assess the impact it has on residential real-estate.

It is a fact that 80% of people want to see a building or the land at the very least before making a purchase decision.

By offering AR and VR solutions, XR Real helps people make these decisions in the absence of physical visits.

Print Augmentation

Expand the boundaries of your brochures by leaps and bounds. Enable print Augmentation through a variety of techniques.

For instance,

using XR Real, construction companies just need to place a QR code or any scannable format on brochures, flyers and banners.

Potential and returning customers will be able to see details that are above and beyond what is shown on the brochure by just scanning the code.

This process ensures that updated relevant information is made available to the stakeholders at all times. With the absence of print Augmentation, organizations will have to constantly update their flyers.

WebXR: Teleportation at Its Finest

Did you know that you can virtually teleport people across the world and beyond within a few seconds?

XR Real uses WebXR to create virtual models of buildings, construction sites and other places of importance to the buyers.


with the assistance of AR and VR can virtually transport people across nations and even worlds without seconds.

In fact they might even be able to visit a 3D holographic recreation of the building if the right infrastructure is in place.

People can visit sites without even leaving their couches.

How cool is that?

360-Degree Virtual Tour

Instead of just visiting a site,

Would you like to walk through it, see its features and notice every nook and cranny of it?

I am sure that your answer was a resounding yes! XR Real has the potential to make this a reality by obtaining images and creating a 360-degree tour.

While you can wear VR glasses and walk through the building, the option of not wearing glasses and seeing both birds eye views and exploded views from different vantage points is surely a possibility that can be made a reality.

VR Tours:

Visit a block of flats or explore the interiors of a Bungalow, even before it is constructed.

XR Real can create mind-blowing VR Tours that will help your clients visit buildings and take tours of even the surroundings.

This in most cases will positively influence their purchase decisions, further driving the marketing and sales efforts of the company.

This will also make the customer truly feel the satisfaction that is closest to visiting a building in person. Furthermore, this will boost customer engagement and interaction, all brownie points when it comes to marketing.

Virtual Property Fairs:

Like we previously said, most people visit property fairs before zeroing down on the properties they would like to buy. This fact has not changed yet!

To enable people to assess and understand the choices they have,

organisations can either conduct or participate in virtual property fairs,

wherein visitors will be given an experience that is akin to visiting a traditional property fair.


one major advantage of the virtual fair will be that organizations will have the right digital paraphernalia to be able to communicate to their potential customers more easily. 

Running short of brochures is no longer possible!

The XR Real Advantage:

The applications of XR Real have a host of benefits, particularly in the residential market. Here are some of them:

  1. Hassle Free:
    Coordinating site visits and enabling people to visit brick and mortar property fairs is very effort intensive for organizations and customers alike. SR Real, removes hassle from the equation by helping organizations create and curate experiences that aren’t just easy to deploy, but also scalable and sustainable.
  2. Enable Networking:
    Global networking is no longer abnormal! You can connect people with property sellers, buyers and even investors across the globe with a touch of a button. In fact, by marketing real estate to a larger audience (who have been obtained through sustainable methods), you will also be able to achieve better outputs for your business.
  3. Quicker Purchase Cycles:
    Enable better, more informed and quicker purchase cycles. By showing people what they will get, instead of merely telling them about it, you will be able to influence their purchase decision, resulting in a better turn around.

XR Real: You Have to Have it

To know the advantages of XR Real, you need to experience it forehand.

We at Augray have helped multiple real-estate organizations optimize their marketing with a variety of solutions that have been customized keeping in mind the needs of the organization and its customer base.

We will leave no stone unturned in ensuring that you derive the best value from our services.

Contact us for more details.

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  • 100% Business Growth
  • Increase customer engagement with interactive visual experience

Level up your Business with Augmented Reality

  • 100% Business Growth
  • Increase customer engagement with interactive visual experience.