AUGMENTED REALITY IN THE HOSPITALITY INDUSTRY

The hospitality industry is changing in a variety of ways. New technologies such as augmented reality and virtual reality are reshaping the industry. The growing competition in the hospitality industry, as well as the need to stand out, is driving the industry to adopt cutting-edge technology.

Using Augmented reality technology in hospitality industry makes the customer experience interactive and immersive. These new-age technologies not only give the industry a modern look but also provide important information and help customers learn about the place, its culture, and its meaning. 

According to statistics, the retail automation market value in hospitality industry is expected to reach 5.73 billion US dollars by 2027. This is precisely why new technologies should be considered, in order to remain competitive.

How can Augmented Reality help you be on top of your game in the hospitality industry?

360-degree view of the hotel!

Ever wonder why many customers are indecisive while making a hotel or resort reservation? Not having a proper view of the hotel room can hinder their reservation-making process. Thus many hotels, resorts, and third-party websites now provide a 360-degree view of their rooms, properties, and various amenities, making the booking process simple and decisive. The size of the rooms, the price, the features, and so on are all easily accessible.

Help guests navigate their way through the hotel!

Help guests find their way through the hotel with ease. Whether they’re trying to find the pool or spa, or choosing which restaurant to eat at, augmented reality enhances this experience by scanning an image of a map to find their way within the resort. 

Keep your guests entertained while they wait. 

When your guests are waiting to be checked in or out, awaiting their ride, or simply waiting for their food to arrive, you can keep them engaged and entertained by having them scan a QR code and transporting them into an immersive experience using Augmented Reality.

eg: customized games using AR. (For families with children)

Give your guests an interactive menu card to order from. 

In the post-pandemic world, many restaurants and hotels avoid keeping physical menu cards to reduce the spread of germs and infections. Traditional menu cards have been replaced by 2D menu cards that can be viewed on smartphones after scanning QR codes. This reading of a simple menu card can be made fascinating by incorporating AR technology. Creating a mesmerizing menu card enables the customers to visualize the food they will eat before they place their order. 

Enlighten your guests about the history of your hotel!

Give your guests the chance to know the history and meaning behind the art. This allows the visitors to learn about the culture and story behind the paintings and sculptures. By placing a QR code beside the painting or sculpture, the guests can scan it and view the story behind it in an attractive 3D manner. 

One of the significant issues in hospitality industry is facing is the continuous need to look for better ways to improve the customer experience while reducing their difficulties and costs. By using Augmented Reality, you can keep your customers coming back for more.

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