Technology is evolving at a quick rate. Imagine if we can choose the visions and ideas and make them real. 2020 is currently shaping up as the year in which the promises are fulfilled for the VR and AR industry. Highly anticipated components have paved their way into the hands of people.
What are they? Let us get to know them better.
What’s Virtual Reality (VR)?
Virtual Reality focuses on the introduction of a virtual world that people can interact with. VR uses software to build realistic images, sounds and other senses that replicate a real environment (or make an imaginary setting) and mimic a user’s physical presence within this setting, controlled or experienced by the movement of the body. The virtual world tries to be an experience that is completely different from actual reality in the understanding of the user. Complete VR can be experienced by donning VR gears.
What’s Augmented Reality (AR)?
Augmented Reality super-imposes a computer-generated image over a user’s view of the real world, thereby providing a composite view. Augmented Reality needs to be designed in such a way that people find it difficult to distinguish what is real and what isn’t.
VR/AR in the Gaming Marketplace:
Virtual Reality and Augmented Reality (VR/AR) have tremendous scope in the gaming market. For lots of individuals, charm could be the ability to see an underwater world / or an exotic spot or to do something they couldn’t do otherwise. Bridging the gap between the worlds seems to be a sweet spot for VR/AR technology.
The evidence of the accelerated advancement of digital technology through the years can be understood through the gaming industry. From ancient years of black-and-white 2D games such as Pong (1972) to the very first 3D video game, 3D Monster Maze from 1981, also out of primitive first-person shooters such as Wolfenstein 3D (1992) into complex, lifelike shooters such as Battlefield 3 (2011), showcases that the gaming industry has perceived its fair share of technological progression.
The head-mounted gear will make a difference in how VR incorporates gaming. Imagine having the ability to play a game in your own Avatar, in place of merely watching it from 2D isometric or top-down watch.
Gaming is the largest driver of VR and certainly will continue to the near future. Unsurprisingly, gamers are some of the most enthusiastic VR boosters.
These points emphasize how VR/AR is the emerging trend in the gaming industry and also the role it plays:
The Revival of 3D experience:
3D movies have existed for roughly a century now although the technology can not take flight because of high costs. It is just from the recent years that people have undergone the revival of 3D technological advancement perhaps not just in movies such as Avatar but also for gaming screens.
This is clearly a mass and spontaneous move towards more immersive digital entertainment, from movies to games – to a level where it is possible to play in your own avatar as well.
Augmented Reality (AR) in Gaming:
In addition to our physical environment, in Augmented Reality, we’ll receive additional information or data overlay, digitally, in real-time. It strives to improve your awareness of the real world and isn’t really just a fantasy world. The biggest success of AR gaming has transpired with Pokemon Go where the game switches between an augmented world and a fantasy world for gameplay that is fantastic.
VR/AR becoming a lifestyle:
Virtual Reality & Augmented Reality has become a lifestyle that goes over and above only early adopters of the gaming world. Now it has begun to attract niche consumers in tourism, medicine, education and entertainment.
VR/AR games: Scopes at Gross Sales & Advertising and Marketing options:
AR/VR games give an immersive experience which customers engage with. Engaging games/content is presented to the target market, which results in generating sales, consumer loyalty and reach.
AR/VR gaming options have the capacity to go viral and also compete with competitions for mind-share.
In short, it will help businesses and brands to get away from the mess and stand themselves out from the herd, using AR/VR solutions could finest be described by this phrase:
You can find investors, developers, and business insiders calling VR/AR the greatest technological leap since the smartphone.
It is wonderful to know that the gaming industry is pacing toward untapped territory, often exploring and pushing the limits.
AugRay looks forward to working with businesses and providing Augmented Reality solutions for the businesses. Feel free to get in touch with AugRay to build your personal AR/VR projects.