Companies that emphasize on customer experience lead revenue generation and productivity by over 80% than other organizations. Providing customers an experience that they will always remember or never ever forget is of utmost importance to a business.

Customers tend to remember and most importantly value organizations that make them feel valued. Providing customers the opportunity to interact, understand and engage with brands is of utmost importance.

In this article, we delve into the opportunities Virtual Reality or VR creates for businesses, both B2B and B2C to engage their different customers.

Some Applications of VR That Can Be Applied in Customer Engagement:

Virtual Showrooms:

2 among every 3 customers like to or prefer to try out a product, or at least see the actual product before making a purchase.

Providing online customers, i.e. Customers on e-commerce channels have the opportunity to have an in-person showroom experience albeit virtually helps in attracting customers.

For instance, customers who want to make a purchase can log in to the virtual store through a portal or an app, and pick out clothes, articles, apparel, or anything they want of their choice.

They can even complete the transaction online.

In addition to virtual showrooms, virtual trial rooms or product trials can be facilitated too.

For instance, a person can upload a picture of themselves and see how they will look in a particular dress. A similar method can be deployed for furniture and household accessories too. 

The sky’s the limit when it comes to coming up with new and novel ways to attract customers.

Product Demonstrations:

Like we mentioned earlier, customers loved to see things in action.

Providing them Augmented Reality (AR) based product demonstrations goes a long way in helping them understand and analyze the functionality of a product before making a purchase decision.

Irrespective of whether the product is a B2B or a B2C solution, providing an AR / VR based demo goes a long way in informing, creating awareness and sowing seeds about purchase in the mind of the customer.

It also helps in creating an understanding of the product before they make an actual purchase.

Just imagine you want to buy a car and can have a virtual test ride on different roads and terrains before you head to the store! Wouldn’t that be fun? Product demonstrations offer that and more.

AR Services and Installation Manual:

In the days of yore, before the onset of the pandemic, it was a norm to have service and installation personnel who can repair, maintain, install and service products. However, nowadays DIY diagnostics is the need of the hour.

While AR based service and installation manuals do not particularly influence the purchase decision, if done right, they can boost brand loyalty and bring back repeat customers.

Having manuals that can help customers interact in their language and get solutions to their problems is surely a brownie point that will help people remember the brand.

Virtual Conferences and Expos:

In the B2B space, networking primarily happens through conferences and other similar events.

Virtual conferences have the potential to connect people, help them network, understand products and forge working relationships right from their homes. 

It considerably saves on the logistics cost of actually hiring a venue, and in fact offers better opportunities for networking, sans geographical barriers than conventional conferences.

People can scan QR codes and save virtual business cards and even give out virtual goodies!

Customer is the King

All businesses across the world believe that the customer is the king and rightly so. Hence it is of utmost importance to serve the customers by providing what they need.

By deploying VR based solutions, the following benefits can be achieved by organizations:

  1. Improved customer conversion rates owing to better knowledge, awareness and understanding of the product.
  2. Higher customer loyalty owing to better service and help with installation, repair, and service.
  3. Better retention of information in the minds of the customer.
  4. Lowered logistics cost for the organization or customer.

It is of utmost importance that organizations give customers what they desire, and VR based solutions are a step in the right direction.

Augray has developed and deployed several products to help organisation’s gain customers.

Our happiness and satisfaction in the joy that customers get when they receive appreciation for their customers.

Reach out to us for more information.



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  • 100% Business Growth
  • Increase customer engagement with interactive visual experience

Level up your Business with Augmented Reality

  • 100% Business Growth
  • Increase customer engagement with interactive visual experience.