{"id":838,"date":"2019-02-21T12:01:14","date_gmt":"2019-02-21T12:01:14","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=838"},"modified":"2021-04-07T11:42:39","modified_gmt":"2021-04-07T11:42:39","slug":"augmented-reality-solutions-to-engage-customers","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/augmented-reality-solutions-to-engage-customers\/","title":{"rendered":"Reasons Businesses Are Adopting Augmented Reality Solutions to Engage Customers"},"content":{"rendered":"

Representing the next evolution in virtual reality (VR) technology, interest in augmented reality (AR)solutions is booming in 2019. Not only is it popular in modern video games and smartphone apps, but it’s even being integrated with today’s wearable tech and smart home appliances.<\/span><\/p>\n

With a forecasted <\/span>one billion AR and VR users by 2020<\/span><\/a><\/span>, it’s a demographic that’s impossible to ignore. In fact, AR is so popular right now that it’s used to strengthen the customer experience in ways that we never thought possible.<\/span><\/p>\n

Focusing on the customer experience<\/b><\/h2>\n

The technology is now prevalent in museums as a way of interjecting virtual life into their displays. A few notable <\/span>AR-oriented destinations<\/span><\/a><\/span> include the National Museum of Singapore, the Smithsonian National Museum of Natural History in Washington, D.C., and the Jinsha Site Museum in Chengdu, China.\u00a0<\/span>It’s also popular among luxury resorts and modern hotel chains. Marriott is currently developing an <\/span>in-room AR art experience<\/span><\/a><\/span> that lets guests redecorate the artwork on their walls – all in a virtualized space, of course.\u00a0<\/span>The results are easily uploaded and can be shared across social media, effectively increasing the brand’s reach, while simultaneously using AR and next-gen technology to improve the customer experience.<\/span><\/p>\n

Fast food chains are using AR in fun and innovative ways, too. Bareburger is one of the first restaurants to feature <\/span>fully virtualized meals<\/span><\/a><\/span> that can be viewed before placing an order – all through the familiar Snapchat platform and the power of augmented reality.<\/span><\/p>\n

Even some of today’s retail establishments and big box stores are embracing AR. Ikea, the Sweden-based furniture outlet, was amongst the earliest adopters of AR. Other popular <\/span>retailers and brands to embrace AR<\/span><\/a><\/span> include Lowes, Converse, Patron and more.<\/span><\/p>\n

Benefits to your business<\/b><\/h3>\n

It’s clear that AR solutions benefits modern businesses in many different ways. Now that you’ve found out how others are using the technology, it’s time to understand how it applies to your business. More importantly, we’ll explore some strategies to help you get started with AR and gain an edge over your competition.<\/span><\/p>\n

The business benefits of AR solutions vary from industry to industry. In the retail sector, companies typically benefit from:<\/span><\/p>\n