{"id":608,"date":"2018-08-13T07:21:13","date_gmt":"2018-08-13T07:21:13","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=608"},"modified":"2021-02-01T10:45:15","modified_gmt":"2021-02-01T10:45:15","slug":"augmented-reality-in-advertising","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/augmented-reality-in-advertising\/","title":{"rendered":"Augmented Reality In Advertising Can Increase Your Profit! Wanna Know How?"},"content":{"rendered":"

\u201cSince We Cannot Change Reality, Let Us Change The Eyes That See Reality\u201d<\/strong><\/p>\n

\u00a0<\/span> \u00a0\u2013 Nikos Kazantzakis<\/span><\/p>\n

Augmented Reality has already become the hottest trend in the world of technology. Brands looking for innovative ways to emotionally connect with the audience realized the need to incorporate Augmented Reality into their marketing, advertising, and branding solutions.<\/span><\/p>\n

We all know retail is in the midst of a serious tech renaissance. From personalized experiences to new quality ad formats, there are some revolutionary new technologies available to connect brands more meaningfully with shoppers.<\/span><\/p>\n

While Augmented Reality is all about enhancing the customer experience for retailers, for brands it is all about boosting the level of engagement and interaction with their target audience, thus aiming for a different level of brand loyalty.<\/span><\/p>\n

AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in totally new ways. <\/span><\/p>\n

Reasons to adopt Augmented Reality in Advertising:<\/b><\/h2>\n

AR ads are immersive and help the customer in developing an emotional connection with the brand. Unlike the traditional pattern of advertising; \u00a0AR ads are realistic and allow the customer to see and interact with them. For instance, This was used in <\/span>the Arctic Home Campaign by Coca-Cola and the World Wide Fund<\/a><\/span>.<\/span> The campaign, aimed at the protection of polar bears and their natural habitat, included an augmented reality event at the Science Museum in London. Visitors could see themselves interacting with virtual animals in their natural environment. This event helped the Coca-Cola company create deep emotional connections between people and the brand.<\/span><\/p>\n

\"Augmented

Augmented Reality(AR) advertisements could be built upon the two major types of AR viz marker-based and location-based. AR apps can be used for various campaigns. Thus AR ads can be considered to be money-savers. These ads are not only used for promoting products and services; they also help the advertisers and marketers in pumping up their sales. AR allows the customers to try the products which make AR ads a powerful tool for driving sales and increasing revenue.<\/span><\/p>\n

Cases of Marketing & Branding Campaigns that used Augmented Reality <\/b>\u00a0\u00a0<\/span><\/h2>\n