{"id":2599,"date":"2021-12-03T05:40:09","date_gmt":"2021-12-03T00:10:09","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=2599"},"modified":"2023-04-11T18:56:10","modified_gmt":"2023-04-11T13:26:10","slug":"vr-opportunities-for-businesses-to-attract-customers","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/vr-opportunities-for-businesses-to-attract-customers\/","title":{"rendered":"VR opportunities for businesses to attract customers"},"content":{"rendered":"\n

Companies that emphasize on customer experience<\/a> lead revenue generation and productivity by over 80% than other organizations. Providing customers an experience that they will always remember or never ever forget is of utmost importance to a business.<\/p>\n\n\n\n

Customers tend to remember and most importantly value organizations that make them feel valued. Providing customers the opportunity to interact, understand and engage with brands is of utmost importance.<\/p>\n\n\n\n

In this article, we delve into the opportunities Virtual Reality<\/a> or VR creates for businesses, both B2B<\/a> and B2C to engage their different customers.<\/p>\n\n\n\n

Some Applications of VR That Can Be Applied in Customer Engagement:<\/strong><\/h2>\n\n\n\n

Virtual Showrooms:<\/strong><\/h3>\n\n\n\n

2 among every 3 customers like to or prefer to try out a product<\/a>, or at least see the actual product before making a purchase.<\/p>\n\n\n\n

Providing online customers, i.e. Customers on e-commerce<\/a> channels have the opportunity to have an in-person showroom experience albeit virtually helps in attracting customers.<\/p>\n\n\n\n

For instance, customers who want to make a purchase can log in to the virtual store through a portal or an app, and pick out clothes, articles, apparel, or anything they want of their choice.<\/p>\n\n\n\n

They can even complete the transaction online.<\/p>\n\n\n\n

In addition to virtual showrooms, virtual trial rooms or product trials can be facilitated too.<\/p>\n\n\n\n

For instance, a person can upload a picture of themselves and see how they will look in a particular dress. A similar method can be deployed for furniture and household accessories too. <\/p>\n\n\n\n

The sky’s the limit when it comes to coming up with new and novel ways to attract customers.<\/p>\n\n\n\n

Product Demonstrations:<\/strong><\/h3>\n\n\n\n

Like we mentioned earlier, customers loved to see things in action.<\/p>\n\n\n\n

Providing them Augmented Reality (AR)<\/a> based product demonstrations goes a long way in helping them understand and analyze the functionality of a product before making a purchase decision.<\/p>\n\n\n\n

Irrespective of whether the product is a B2B or a B2C solution, providing an AR \/ VR based demo <\/a>goes a long way in informing, creating awareness and sowing seeds about purchase in the mind of the customer.<\/p>\n\n\n\n

It also helps in creating an understanding of the product before they make an actual purchase.<\/p>\n\n\n\n

Just imagine you want to buy a car and can have a virtual test ride on different roads and terrains before you head to the store! Wouldn\u2019t that be fun? Product demonstrations<\/a> offer that and more.<\/p>\n\n\n\n

AR Services and Installation Manual:<\/strong><\/h3>\n\n\n\n

In the days of yore, before the onset of the pandemic, it was a norm to have service and installation personnel who can repair<\/a>, maintain, install and service products. However, nowadays DIY diagnostics is the need of the hour.<\/p>\n\n\n\n

While AR based service and installation manuals do not particularly influence the purchase decision, if done right, they can boost brand loyalty and bring back repeat customers.<\/p>\n\n\n\n

Having manuals that can help customers interact in their language and get solutions to their problems is surely a brownie point that will help people remember the brand.<\/p>\n\n\n\n

Virtual Conferences and Expos:<\/strong><\/h3>\n\n\n\n

In the B2B space, networking primarily happens through conferences and other similar events.<\/p>\n\n\n\n

Virtual conferences have the potential to connect people, help them network, understand products and forge working relationships right from their homes. <\/p>\n\n\n\n

It considerably saves on the logistics cost of actually hiring a venue, and in fact offers better opportunities for networking, sans geographical barriers than conventional conferences.<\/p>\n\n\n\n

People can scan QR codes and save virtual business cards and even give out virtual goodies!<\/p>\n\n\n\n

Customer is the King<\/strong><\/h3>\n\n\n\n

All businesses across the world believe that the customer is the king and rightly so. Hence it is of utmost importance to serve the customers by providing what they need.<\/p>\n\n\n\n

By deploying VR based solutions, the following benefits can be achieved by organizations:<\/h4>\n\n\n\n
  1. Improved customer conversion rates owing to better knowledge, awareness and understanding of the product.<\/li>
  2. Higher customer loyalty owing to better service and help with installation, repair, and service.<\/li>
  3. Better retention of information in the minds of the customer.<\/li>
  4. Lowered logistics cost for the organization or customer.<\/li><\/ol>\n\n\n\n

    It is of utmost importance that organizations give customers what they desire, and VR based solutions are a step in the right direction.<\/p>\n\n\n\n

    Augray<\/a> has developed and deployed several products to help organisation’s gain customers.<\/p>\n\n\n\n

    Our happiness and satisfaction in the joy that customers get when they receive appreciation for their customers.<\/p>\n\n\n\n

    Reach out to us<\/a> for more information.<\/p>\n\n\n\n

    References:<\/strong><\/p>\n\n\n\n

    1. https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=783c5664ef22<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"
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