{"id":2519,"date":"2021-11-15T05:59:48","date_gmt":"2021-11-15T00:29:48","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=2519"},"modified":"2023-04-11T18:56:14","modified_gmt":"2023-04-11T13:26:14","slug":"extended-reality-for-the-uae-and-the-gulf","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/extended-reality-for-the-uae-and-the-gulf\/","title":{"rendered":"Extended Reality for the UAE and the Gulf"},"content":{"rendered":"\n

Did you know that the retail market in UAE is currently valued at over $3 Billion, and is increasing by 53% percent every year? <\/p>\n\n\n\n

The statistic elucidates the fact that UAE is growing as a retail shopping destination. <\/p>\n\n\n\n

In addition to shopping, the UAE is also growing as an educational, tourism and entertainment hub for people across the world.<\/p>\n\n\n\n

Virtual Reality (VR)<\/a> and Augmented Reality (AR)<\/a> (Extended reality; XR when AR and VR are combined) are technologies that can surely help the people involved in the above mentioned sectors and drive business.<\/p>\n\n\n\n

Here\u2019s how this can be achieved.<\/p>\n\n\n\n

Virtual Trial Rooms:<\/strong><\/h2>\n\n\n\n

The United Arab Emirates is particularly known for luxury apparel, clothes, and jewellery. <\/p>\n\n\n\n

When people wish to purchase a high value item, they want to try the product. <\/p>\n\n\n\n

Through virtual reality, people can try different outfits, combinations, and apparel.<\/p>\n\n\n\n

This in turn, will enable them to make more informed purchase decisions, and boost the conversion rates considerably.<\/p>\n\n\n\n

This technology is particularly applicable to duty free showrooms, jewellery shops and luxury showrooms.<\/p>\n\n\n\n

While in-person or virtual shopping can be made more interesting through XR, how would it be to bring the store home?<\/p>\n\n\n\n

Virtual Stores:<\/strong><\/h2>\n\n\n\n

Some people miss the human or personal connection in e-commerce-based shopping and yearn to visit different shops to make a purchase. <\/p>\n\n\n\n

For such people, an augmented shop experience including an avatar-based salesperson who will help them make choices, show them the pieces, and help them make a purchase can be created.<\/p>\n\n\n\n

Furthermore, exciting AR based activities, such as games can also be created to attract the attention of the customers. <\/p>\n\n\n\n

The sky is literally the limit when it comes to deploying Virtual or Augmented Reality in the Retail Realm!<\/a><\/p>\n\n\n\n

XR in Malls:<\/strong><\/h2>\n\n\n\n

Dubai and UAE are home to the world\u2019s best malls and shopping complexes. The stores in these malls can make the shopping experience for their shoppers exciting by having a wide range of AR and VR based activities.<\/p>\n\n\n\n

For instance, a virtual treasure hunt can be hosted in the mall!<\/p>\n\n\n\n

Treasure Hunt in Malls:<\/strong><\/h2>\n\n\n\n

The grand and spacious malls of Dubai are the perfect locations for such treasure hunts! With the advent of Augmented Reality (AR), treasure hunts have undergone a metamorphosis into a new and interactive digital avatar.<\/p>\n\n\n\n

The concept of a treasure hunt is enhanced and made more exciting, when paired with the immersive capabilities of Augmented Reality.<\/p>\n\n\n\n

Digitally interactive, AR enabled treasure hunts are combining the idea of a conventional physical scavenger hunt with the exciting world of augmented reality. <\/p>\n\n\n\n

AR allows the overlay of virtual elements over a real-world location, which can be perceived using digital devices like smartphones.<\/p>\n\n\n\n

AR treasure hunts can be used to create a sequence of location-based clues and can be spread over larger areas. <\/p>\n\n\n\n

They\u2019re a great way to engage hundreds of players easily and seamlessly. They offer people of all age groups an opportunity to experience the simple joys of childhood all over again.<\/p>\n\n\n\n

Tourism and Travel:<\/strong><\/h2>\n\n\n\n

In 2019, Over 16 million people visited the UAE for travel and tourism. While this number did see a drastic dip in 2020 and 2021 owing to the pandemic, it will surely see a rise in the years to come. <\/p>\n\n\n\n

The interest of travelers and tourists can be captured by providing them with enthralling Virtual and Augmented reality experiences. <\/p>\n\n\n\n

In fact, the world’s biggest Virtual Reality based theme park is located in the UAE.<\/p>\n\n\n\n

Creating VR or AR based experiences in Zoos, Malls and other tourist attractions is a great way to pique the interest of tourists. <\/p>\n\n\n\n

AR Enabled Selfies and Photos:<\/strong><\/h2>\n\n\n\n

For instance, in zoos, tourists can scan a QR code near every exhibit and can view videos of the animal in its natural habitat or add an anthropometric version of the animal into their selfie at the zoo!<\/p>\n\n\n\n

Such similar experiences can be created in buildings of national importance, monuments, galleries, and tourist attractions too!<\/p>\n\n\n\n

360-degree Visits of Attractions:<\/strong><\/h2>\n\n\n\n

Let tourists, travellers and even the localities experience breath-taking panoramic views of UAE\u2019s different buildings from the comfort of their homes. <\/p>\n\n\n\n

Walk them through different buildings, a level at a time through the power of Augmented Reality and hyper realistic videos and experiences.<\/p>\n\n\n\n

AR and VR for Marketing:<\/strong><\/h2>\n\n\n\n

Market the beauty, magnificence, and charm of UAE to the world through exciting Augmented and Virtual reality-based experiences<\/a>. <\/p>\n\n\n\n

Sell the experience of visiting this exquisite nation through beautiful experiences. Create a buzz around UAE by offering a gorgeous sneak peek through virtual reality.<\/p>\n\n\n\n

The Bottom Line:<\/strong><\/h2>\n\n\n\n

The applications of Virtual and Augmented Reality in this glorious nation are only limited by the imagination. <\/p>\n\n\n\n

In addition to the aforesaid experiences, XR based experiences to make online education and practical lessons more interactive are a great addition to the education system. <\/p>\n\n\n\n

Furthermore, <\/p>\n\n\n\n

medicine, healthcare and just about any sector can benefit by leaps and bounds by harnessing the power of XR!<\/p>\n\n\n\n

References:<\/p>\n\n\n\n

  1. https:\/\/gulfbusiness.com\/uae-retail-e-commerce-market-reaches-3-9bn-in-2020\/<\/li><\/ol>\n\n\n\n

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