{"id":213,"date":"2017-04-18T08:10:39","date_gmt":"2017-04-18T02:40:39","guid":{"rendered":"http:\/\/augray.com\/blog\/?p=213"},"modified":"2023-04-13T14:40:19","modified_gmt":"2023-04-13T09:10:19","slug":"augmented-reality-in-food-and-beverage","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/augmented-reality-in-food-and-beverage\/","title":{"rendered":"Augmented Reality and its benefits in Food and Beverage Sector"},"content":{"rendered":"

Augmented Reality is the new emerging technology in the market, and most of the industries are using it as a tool for their marketing need. From Wine bottles to retailers like IKEA have recognized its importance and have adapted it.<\/p>\n

According to Mashable, \u201cAugmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory inputs such as sound, video, graphics or GPS data.\u201d
\nThe three critical divisions of Food and Beverages business, who have witnessed the most focus on Augmented Reality Technology development include food product, customer experiences, and HR.<\/p>\n

See, how AR is used in these sectors:<\/p>\n

It helps to streamline Training of the Staff<\/h2>\n

According to a report, Augmented Reality helped the people to visually estimate the accurate size of the food portion, thus enabling them to serve better. Another necessity of Food and Beverage Business is Maintenance and AR headsets suitable for the technicians are available.<\/p>\n

\"Augmented

Create a wonderful customer experience<\/h2>\n

The idea to incorporate Augmented Reality<\/a><\/span> in their Marketing Campaigns by Food and Beverages business was so that they can augment the real world with more innovative, engaging and shareable content, thus sparking more interactions with their target group.<\/p>\n

Some of the significant examples of brands using AR in their marketing strategies include the Christmas magic campaign by Coca-Cola, which enabled the consumers to view the virtual Santa and hidden scenes across branded bus stops in NYC or the AR incorporated Patron campaign that allowed the users of iPhone or iPad access to the Augmented Reality experience of drinking tequila with a mini-bartender guiding you on the tastes of the various kind of tequila. At the same time, brick and mortar places such as City Social of London, came out with cocktail coasters that are equipped with augmented visuals or even the Chain-Beer Caf\u00e9, which is India based used AR to keep the customers informed about the origin, the ABV category as well as the taste of the various types of beer.<\/p>\n

Some brands incorporated AR in their products<\/h2>\n

Belief is the AR is the possible bridge between the consumer, the product and the product content. Some of the practical uses of AR by food products are seen here.<\/p>\n

Nestle introduced an Augmented Reality game<\/a><\/span>, printed across its 26 million cereal boxes, as promotions for the film RIO. Then there was the Augmented Reality Summer Sweepstakes organized by Kraft, the Consumer-packaged goods giant and Walmart.<\/p>\n

\"Augmented

Various uses of AR in Food and Beverages Industry<\/h2>\n