{"id":1850,"date":"2020-12-30T06:20:46","date_gmt":"2020-12-30T00:50:46","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1850"},"modified":"2023-06-01T16:32:26","modified_gmt":"2023-06-01T11:02:26","slug":"enhancing-marketing-with-augmented-reality","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/enhancing-marketing-with-augmented-reality\/","title":{"rendered":"Improving and Enhancing Marketing with Augmented Reality"},"content":{"rendered":"

72% of people purchased a product they didn\u2019t intend to purchase initially, because of AR<\/p>\n

AR enabled brands experience 68% more customer engagement than other brands.<\/p><\/blockquote>\n

A product needs to capture the interest of customers for marketing to be successful. In recent times Augmented Reality<\/a><\/span> or AR as it is commonly known is capturing the imagination of customers and drawing them to the product through the use of unparalleled experiences that are brought to the customer through their mobile phones.<\/span><\/p>\n

AUGMENTING MARKETING BY CAPTIVATING CUSTOMERS<\/h3>\n

Augmented reality (AR)<\/a><\/span> is emerging as a popular trend among marketers and sales strategists, in an attempt to give customers unique and engaging experiences with the convenience of being immersed into the campaign with their mobile devices.<\/span><\/p>\n

Mobiles and Tablets have become extremely common and are considered to be one of the most significant media forms through which people interact with each other, and with brands. Mobile based apps and advertisements are increasingly driving purchase decisions. AR gives organizations a tool that is useful in driving sales and enhancing brand value through mobile devices.<\/span><\/p>\n

A person on average spends at least an hour a day using their mobile phone.<\/span><\/p>\n

What better way than to reach them through their mobiles!<\/span><\/p>\n

Are you wondering how AR can drive sales? Here are some proven ways in which organizations have successfully boosted their marketing efforts with AR.<\/span><\/p>\n

Try Before they Buy<\/h3>\n

Customers love to try products before they purchase them. Test-drives, trial rooms and cosmetic sampler packs are proof that people want to try products before they make a conscious purchase decision. With hygiene and safety concerns occupying the customers mind in the wake of the pandemic, people are looking for a touch-free way to test products before purchasing them.<\/span><\/p>\n

\"AR

By using the power of AR, prospective customers can virtually try on makeup, clothes and accessories. A wide range of home-related products such as rugs, cushions and even furniture can be tried or tested virtually. AR removes or reduces the need for physical trials and allows customers to try on or sample dozens or even hundreds of products with just a click of their mouse.<\/span><\/p>\n

Virtual Shop Visits<\/h3>\n

People across the world are refraining from visiting shops and malls owing to fears associated with the COVID-19 Pandemic. Business Establishments are now virtually bringing the store to their customers homes through Augmented Reality<\/a>. The customer may open an app, choose products and even virtually try their products before making a purchase.<\/span><\/p>\n