{"id":1725,"date":"2020-11-23T05:34:50","date_gmt":"2020-11-23T00:04:50","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1725"},"modified":"2023-04-13T14:38:45","modified_gmt":"2023-04-13T09:08:45","slug":"marketing-enablement-through-xr","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/marketing-enablement-through-xr\/","title":{"rendered":"Marketing Enablement Through Extended Reality"},"content":{"rendered":"

When you hear the tagline XR<\/a><\/span>, you probably picture the famous Apple phone. While you\u2019re not wrong, you should know that there\u2019s a lot more to the term than just that. XR solution<\/span><\/a><\/strong> is shaping up to be a powerful avenue that will redefine how the market thinks of sales cycles and marketing funnels. Are you still scratching your head as to what this all means? Don\u2019t worry, we\u2019re here to lay it out for you!<\/span><\/p>\n

A New Dimension<\/b><\/h3>\n

Put simply, XR is the culmination of all the \u2018R\u2019 technologies we\u2019ve developed so far. You could call it an umbrella term of sorts, but that would be an injustice to its immense potential. It\u2019s more than just a term to incorporate AR, VR, and MR. The allure when these concepts and technologies come together is unparalleled. If XR isn\u2019t an umbrella term, then what is it?\u00a0<\/span><\/p>\n

\"AR

– XR is short for extended reality<\/a>. It\u2019s a comprehensive amalgamation of different types of reality coming together to form a holistic experience for the viewer.<\/span><\/p>\n

– Right off the bat, you can see the apparent potential for this method to redefine the average consumer\u2019s perspective of products on sale. When you put things on a different plane with interactive elements, you\u2019re giving your ROI a much-needed boost.\u00a0<\/span><\/p>\n

– Note that while XR<\/a><\/span> is a combination of all the reality technologies, it does not mean <\/span>all <\/span><\/i>of them at once under any given context. XR is about adapting the perfect strategies and solutions to streamline the project at hand.<\/span><\/p>\n

– All this may sound whimsical to you, but XR is slowly but surely becoming a force to reckon with in terms of marketing enablement in the mainstream space. The XR<\/a><\/span> arena is projected to grow around seven times in net worth (up to 200 billion USD) within just the next 3 years!<\/span><\/p>\n

\"Augmented

Marketing enablement<\/span> is the process through which marketing-related aspects are made more efficient. These aspects include:<\/span><\/p>\n