{"id":1718,"date":"2020-11-20T03:41:01","date_gmt":"2020-11-20T03:41:01","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1718"},"modified":"2023-05-19T12:23:55","modified_gmt":"2023-05-19T06:53:55","slug":"the-redefined-potential-of-sales-enablement-through-xr","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/the-redefined-potential-of-sales-enablement-through-xr\/","title":{"rendered":"The Redefined Potential Of Sales Enablement Through Extended Reality"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world of sales is a numbers game. However, it\u2019s also about how efficiently you sell. Sure, you could use certain tried-and-tested methods in sales to guarantee solid ROI for your campaigns. That being said, sales also relies on how you present your product\u2019s potential value to a customer. How much can you convey just through the spoken word? It\u2019s high time salesmen across the world gained a few tricks up their sleeve to streamline their <a href=\"https:\/\/www.augray.com\/blog\/how-to-reduce-the-sales-cycle-for-construction-and-mining-equipment\/\">sales cycles<\/a>. The prime contender to enter that list is XR. Curious? Take a deep dive with us into <a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\"><span style=\"text-decoration: underline;\">the world of XR<\/span><\/a>.<\/span><\/p>\n<h3><b>The Core of Sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve dabbled in the basics of finance and marketing, you probably know that sales come in two different beasts: B2B and B2C. Both variants are poles apart, right from the nature of the marketing funnels right to the conversions and ROI aspect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; B2B sales strategies focus on the specifics of your product. You pitch to a target audience that already knows what they want, and is looking for maximum value on investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; B2C sales methods are a lot more free-flowing. Your target audience has no tangible limits and other factors like FOMO and peer pressure comes into play. As a customer, you yourself have probably come across these sales techniques time and again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where does XR factor into all this? Simple. It redefines the way the average consumer experiences their product. Pretty soon, it\u2019ll be a force of nature in any company\u2019s sales cycle. All said and done, sales enablement is about guaranteeing better ROI for the product consistently across all target audiences. Believe it or not, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">XR<\/a><\/span> can play a monumental role in this regard.<\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/ZQkv0fJ5aUU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>Smarter XR, Better Sales<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If marketing executives want better sales, they have to improve the precision of their targeting, not reinvent the process entirely. When you filter out the necessary details regarding the target demographic, you understand the sales cycle process in crystal-clear precision. This applies to both B2B and B2C avenues of sales in the market. In a nutshell, if you want better ROI, you have to work smart and refine the process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-933 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2018\/04\/Augmented-Reality-in-Advertising.jpg\" alt=\"Augmented Reality customer engagement\" width=\"850\" height=\"520\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-933\" src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2018\/04\/Augmented-Reality-in-Advertising.jpg\" alt=\"Augmented Reality customer engagement\" width=\"850\" height=\"520\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">XR<\/a> is all about smart work, luckily. <a href=\"https:\/\/augray.com\/blog\/how-xr-is-making-product-demos-of-medical-devices-easy\/\">XR technology<\/a> has the power to create true-to life imaging and elements in real-time, enhancing our perception of the world. <a href=\"https:\/\/augray.com\/blog\/the-silent-game-changer\/\">AR<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Virtual_reality\">VR <\/a>and <a href=\"https:\/\/augray.com\/blog\/the-pinnacle-of-digital-transformation\/\">MR<\/a> technology is developing by the day, further cementing XR\u2019s potential for the mainstream.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say, you\u2019re looking to buy a home theatre system. It\u2019s an expensive commodity, so you need to do your research beforehand, right? XR can give you the true experience of a home theatre system sold in the retail market, even before you step out of the house. If you have the right gear, you can simulate a complete altered reality experience that gives you the full feeling of the home theatre system you\u2019re looking for. Wouldn\u2019t that make a huge difference in your sales decision ultimately?<\/span><\/p>\n<p><b>A New Dimension Of Sales Enablement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you picture sales enablement, the concept is more about the salesmen than it is about the manufacturing and sales companies themselves. For a salesman to do his job properly, you can\u2019t just throw a product at him and nothing else, expecting him to exponentially increase your ROI. He has to believe in the product as well, and he needs the tools to close the sale with the client. Nowadays, in the mainstream market, sales executives are given a toolkit that consists of\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; Product samples<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; Membership Forms<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; Visiting Cards<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; Laptops with PPTs<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Door-to-door salesmen are prime candidates for lugging around all these objects, in the name of sales enablement. Doesn\u2019t this entire ensemble sound a little outdated? It\u2019s time for a digital transformation. XR can give salesmen the world over a much-needed boost in their toolkits. How is this possible? Take a look for yourself!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1205 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/07\/WebAR-Augray.jpg\" alt=\"WebAR Augray\" width=\"850\" height=\"520\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-1205\" src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/07\/WebAR-Augray.jpg\" alt=\"WebAR Augray\" width=\"850\" height=\"520\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/augray.com\/blog\/virtual-reality-the-next-level-of-gaming\/\">VR technology<\/a> can help marketing divisions pitch products to prospective clients in ways like never before, especially through holograms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer support would gain a new dimension thanks to the power of augmented reality. You can get a customer executive\u2019s real-time assistance within minutes, no matter where you are in the world!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The presence of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">XR solution<\/a><\/span> would also enable salespeople the world over to optimize their sales cycles significantly.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ve taken a look at the surface of how XR can fuel marketing and marketing enablement worldwide. What about specific case studies across multiple industrial sectors? That\u2019s where we\u2019re heading to next.<\/span><\/p>\n<h3><b>Sales Across Sectors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since sales is traditionally associated with a product-based approach, let\u2019s tackle those divisions first. How can manufacturing and retail product sector sales benefit from <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">XR solution<\/a><\/span>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Manufacturing\u00a0<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1026 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/04\/Augmented-Reality-in-Automobile-sector.jpg\" alt=\"Augmented Reality in Automobile sector\" width=\"850\" height=\"520\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-1026\" src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/04\/Augmented-Reality-in-Automobile-sector.jpg\" alt=\"Augmented Reality in Automobile sector\" width=\"850\" height=\"520\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">With the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">power of XR<\/a><\/span>, you can have first-hand access to tailoring products based on consumer preferences. It\u2019s a degree of personalization like never before. Happier customers means more ROI, so it makes sense from a sales perspective as well!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>ECommerce<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1227 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/07\/Web-based-AR.jpg\" alt=\"Web based AR\" width=\"850\" height=\"520\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-1227\" src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2019\/07\/Web-based-AR.jpg\" alt=\"Web based AR\" width=\"850\" height=\"520\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Since this field is the future of sales, it is only natural that XR makes a foray into the field as well. There\u2019s so much unexplored potential here, especially in how products are presented to users on the platform. With a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">VR experience<\/a><\/span> on flagship products, you can amplify user engagement and close the sale with them effectively. Let\u2019s hope it becomes a reality in the near future!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Pharma<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1319 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2020\/01\/Chemist_VR_v2.jpg\" alt=\"Augmented Reality Campaign, Augmented Reality Solutions, Augray, Extended Reality, Healthcare, Immersive Technology, Pharma, Pharma Industry, Pharmaceutical, Virtual Reality, XR, XR Campaign\" width=\"1920\" height=\"1280\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-1319\" src=\"https:\/\/augray.com\/blog\/wp-content\/uploads\/2020\/01\/Chemist_VR_v2.jpg\" alt=\"Augmented Reality Campaign, Augmented Reality Solutions, Augray, Extended Reality, Healthcare, Immersive Technology, Pharma, Pharma Industry, Pharmaceutical, Virtual Reality, XR, XR Campaign\" width=\"1920\" height=\"1280\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Though not strictly a sales-oriented field, the pharmaceutical arena could also benefit greatly from an <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">XR makeover<\/a><\/span>. Since the field is so tech-intensive and not layman-friendly, XR could play a role in making these pharma products more accessible to the general public. XR can also be used to facilitate conversions on new, more effective drugs that enter the market. It\u2019s a win-win situation for both the consumer as well as the salesperson!<\/span><\/p>\n<h3><b>Sales Enablement Made Smart<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When we talk sales enablement, we\u2019re talking endless potential, because that is how human nature is. We want bigger, better things, with value-for-money being the name of the game. Fortunately, XR is shaping up to be a game-changer in that regard. Let\u2019s look to the horizons with bright <span style=\"text-decoration: underline;\"><a href=\"https:\/\/augray.com\/signup\/xr-solutions\/\">hopes for XR<\/a><\/span>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">The world of sales is a numbers game. However, it\u2019s also about how efficiently you sell. Sure, you could use certain tried-and-tested methods in sales to guarantee solid ROI for&hellip;<\/div>\n","protected":false},"author":1,"featured_media":1719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,10,33,46,9,1],"tags":[82,117,118,79,107],"_links":{"self":[{"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/posts\/1718"}],"collection":[{"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/comments?post=1718"}],"version-history":[{"count":11,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/posts\/1718\/revisions"}],"predecessor-version":[{"id":3375,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/posts\/1718\/revisions\/3375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/media\/1719"}],"wp:attachment":[{"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/media?parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/categories?post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.augray.com\/blog\/wp-json\/wp\/v2\/tags?post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}