{"id":1662,"date":"2020-11-16T06:14:17","date_gmt":"2020-11-16T00:44:17","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1662"},"modified":"2023-06-01T16:32:29","modified_gmt":"2023-06-01T11:02:29","slug":"ar-the-silent-game-changer","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/ar-the-silent-game-changer\/","title":{"rendered":"Augmented Reality AR: The Silent Game Changer"},"content":{"rendered":"

The informative guide to understanding AR technology, it\u2019s use cases and the future scope.<\/span><\/h2>\n

Open your phone and go back to the last Instagram\/Snapchat filter picture you took. Take a good long look at it. Sure, that\u2019s still you, but it\u2019s much more than just you. What you\u2019re looking at seems to be from an entirely different dimension, yet tangible! What you\u2019re looking at isn\u2019t hocus-pocus or fancy editing; it\u2019s the power of augmented<\/span> reality, plain and clear. It sounds like fancy tech, but what you may not realize is that it\u2019s already poised to take the world by storm. From marketing to e-commerce<\/a><\/span>, AR has been growing in leaps and bounds, redefining the way you perceive the world.<\/span><\/p>\n

The Core Of AR<\/b><\/b><\/h3>\n

First things first, let\u2019s get you up to speed about what AR actually is. Don\u2019t worry, you don\u2019t have to be a digital transformation whiz to figure it out! You\u2019d be surprised to know that the principles of augmented reality are actually quite layman-friendly. Let\u2019s kick things off with some fast facts!<\/span><\/p>\n

– Augmented Reality<\/a> is the process of placing digital elements and rendering it into real-world situations<\/a><\/span>. Think of it as an overlay onto the things you see in the world, or a heads-up display for your vision.<\/span><\/p>\n

– AR technology was conceptualized in 1968 at Harvard University by Ivan Sutherland. As you would expect, the tech wasn\u2019t exactly user-friendly back then.<\/span><\/p>\n

– The world was quick to grasp the potential behind adopting AR technology and taking it mainstream. Every IT company and tech startup wanted a piece of the AR pie starting from 2011.<\/span><\/p>\n

– Today, AR is almost everywhere you look. Not just your Instagram filters and interactive games<\/a><\/span>, but beyond that as well! Surgeons use AR to assist with intricate surgeries. Military pilots use it to improve their precision flight.<\/span><\/p>\n

As you can see, AR isn\u2019t just about sparkly effects and cool simulations. That\u2019s more into VR territory, which is a whole different thing altogether. We\u2019ll explore the applications of AR in a bit. To understand how to apply, we\u2019ve got to comprehend the working principles of AR today. Brace yourself for some tech talk!<\/span><\/p>\n

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Digital Transformation: How AR Works<\/b><\/h3>\n

AR has come a long way since its inception, especially in the marketing and digital solutions <\/span>sectors. Any AR technology requires three main components to it to simulate the augmented experience<\/span> to users. <\/span><\/p>\n

– <\/span>The Input: <\/b>The first step in AR is a sensor that can survey the environment. Since AR is rooted in elements in the real world, cameras (and even microphones at times) are essential for a holistic experience.<\/span><\/p>\n

– <\/span>The Computing: <\/b>This part of the procedure involves crunching the parameters before rendering it onto the imaging. There are a plethora of factors to account for, such as spatial orientation and relative positioning to process. It\u2019s a lot of math and calculations, which is best left to the experts in the IT and digital sector!<\/span><\/p>\n

– <\/span>The Rendering: <\/b>This part is what you see as part of the AR experience<\/span>. Every pixel, every element that you see in augmented reality is the output based on the processing of real-world parameters. If you\u2019re playing Pokemon GO, for instance, that render is projected onto your phone screen. In other cases, it\u2019s usually projected onto a surface, with the help of a green screen. The idea is to create a seamless experience that can guarantee immersion for you.<\/span><\/p>\n