{"id":1613,"date":"2020-10-21T04:57:50","date_gmt":"2020-10-21T04:57:50","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1613"},"modified":"2023-06-01T16:32:30","modified_gmt":"2023-06-01T11:02:30","slug":"mechanism-of-action-a-powerful-marketing-tool-with-ar-vr","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/mechanism-of-action-a-powerful-marketing-tool-with-ar-vr\/","title":{"rendered":"Making Mechanism of Action (MoA) as a powerful marketing tool with Augmented Reality"},"content":{"rendered":"

Augmented reality (AR)<\/a> and virtual reality (VR)<\/a> is transforming the way patients and doctors interact in pharmacology. AR\/VR is helping to gain safety and efficiency in pharmacology, from both the provider and the patient sides. Medication adherence is one key factor for successful treatment. Non-adherence to medication causes 30%-50% of chronic disease treatment failures, and 125,000 deaths per year according to The Centers for Disease Control and Prevention. Non-adherence is primarily due to the limited knowledge of medicine interaction with the body, dosage, and frequency of medicine. AR\/VR improves patients’ perceptive and retention of important drug information by providing 3D models of medication mechanisms and how they interact with the body.<\/span><\/p>\n

AR\/VR for e-detailing and effective marketing<\/span><\/h3>\n

In the new normal world, there are restrictions in place which limit medical representatives to visit the doctors in person and offer product demos<\/a>. Medical representatives have already adapted iPads or tablets as their product demonstration tool, but the question remains whether its capability is been used to the full extent. At present, there are more than 50,000 iPads deployed in India for medical representatives, while most of them are still using these for video or slide presentations. An interactive iPad or smartphone application and creative augmented concepts are effective tools that provide greater visibility to the product and brand.  <\/span><\/p>\n

With AR, creative content that can be easily loaded and experienced in a smartphone or an iPad, companies can power their marketing and sales. AR technology can transform the scientific message into a higher meaning 3D content. AR for visualizing mechanism of action (MoA) can help to achieve demos in a clear, concise, and engaging way. <\/span><\/p>\n

Using AR\/VR the scientific messaging and mechanism of medicine can be made easily graspable.  It provides medical representatives the means to explain the mechanism of action of drugs to doctors more effectively. Due to <\/span>medical representatives<\/span> incorporating augmented MoA concepts in their smartphones\/tablets, doctors can understand more easily the science of drugs. Thus, it is not only a pioneering visual assist but a solution to provide the medical representatives with additional credentials and orientation to the product. <\/span><\/p>\n

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AR is crucial in the marketing mix as<\/span><\/h3>\n