{"id":1571,"date":"2020-10-05T05:56:23","date_gmt":"2020-10-05T00:26:23","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1571"},"modified":"2023-06-01T16:32:32","modified_gmt":"2023-06-01T11:02:32","slug":"augmented-reality-for-advertisements","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/augmented-reality-for-advertisements\/","title":{"rendered":"Augmented Reality for advertisements, a new strategy to stand out from the crowd"},"content":{"rendered":"

This IPL season is entirely in the digital arena. We are expecting a more than 50% increase in digital viewership with at least 650 million viewers watching match digitally. As there awaits a huge digital viewership, it\u2019s an ideal time for brands to get associated with the event and give exclusive experience to customers. Not just the Indian market, it\u2019s a global stage opportunity to showcase your brand. How are you planning it to make exclusive? <\/span><\/p>\n

AR is an ideal choice for you to create advertisements and campaigns that would allow brands to directly interact with consumers building strong relationships and higher engagement times. AR to power virtual audience engagement, gamified brand\/product promotion, and unique social media ads would make brands stand out from the media clutter during IPL.<\/span><\/p>\n

Despite the limiting factors put by the pandemic in 2020 brands have shown similar enthusiasm and are not shying away from digital investments. Given the limited activation possibilities, brands are bidding to curate digital experiences. Brands are looking at more than 30% of advertisement budgets to go into digital. <\/span><\/p>\n

AR<\/a> integration is necessary into your ad spend is necessary as<\/span><\/p>\n