{"id":1310,"date":"2020-01-30T09:21:36","date_gmt":"2020-01-30T09:21:36","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1310"},"modified":"2021-04-07T08:34:59","modified_gmt":"2021-04-07T08:34:59","slug":"augray-and-healthcare","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/augray-and-healthcare\/","title":{"rendered":"AugRay and Healthcare"},"content":{"rendered":"

AugRay\u2019s XR enables strategic advancements in Healthcare industry<\/h2>\n

The umbrella of Augmented Reality (AR), Virtual Reality (VR) and some elements of Mixed Reality (MR) has so much to offer to healthcare benefits in today\u2019s world. <\/span><\/p>\n

eXtended Reality (XR) – A combination of AR, MR and VR, is transforming the healthcare strategies – In delivery methods and modes to enable a better lifestyle and enhance <\/span>life expectancy<\/span><\/a> for populations all over the world.  <\/span><\/p>\n

The significance of the technology across this sector is well defined. A report has highlighted that the global healthcare AR & VR markets are valued at approx. US$ 850 million in 2018 and over US$5 billion by 2025<\/span><\/p>\n

This signifies a CAGR of 29.2 % between 2019 and 2025.<\/span><\/p>\n

Despite healthcare being a vast field, XR innovations has played a pivotal role in improving the benefits for the patients. <\/span><\/p>\n

The <\/span>Pharma industry<\/span><\/a> has also benefited from the immersive and disruptive technologies brought to the fore by XR solutions.<\/span><\/p>\n

XR has disrupted the research, development, implementation and <\/span>marketing touch points<\/span><\/a> across the healthcare sector. <\/span><\/p>\n

Applications of XR across Healthcare and Pharma industry<\/span><\/h3>\n

The demand to reduce various healthcare complexities and enhancing the technological advancements are accelerating the growth of the Healthcare and Pharma XR implementations.<\/span><\/p>\n

The increased workload of healthcare professionals and inflexible regulatory compliance across the Pharma sector is boosting the demand for well-equipped innovative infrastructure.<\/span><\/p>\n

AR provides real-time, life-saving patient information to surgeons which they can utilize during simple or <\/span>complex procedures<\/span><\/span>. VR can help visualize complex procedures while creating a virtual image of human anatomy when performing crucial surgeries. <\/span><\/p>\n

The solutions, not only helps perform accurate and low-risk surgeries but also enables surgeons to save time in the case of emergency surgery. <\/span><\/p>\n

They no more need to look at electronic medical records or paper-information rather they can access it on their AR screen within seconds.<\/span><\/p>\n

For example, at hospitals like Imperial College and St. Mary\u2019s Hospital in London, surgeons, and doctors are already using Microsoft\u2019s HoloLens AR glasses during <\/span>reconstructive surgery<\/span><\/a> on patients. <\/span><\/p>\n

Accurate Diagnosis<\/span><\/h3>\n

XR makes it possible for doctors to determine the symptoms of their patients and accurately diagnose them, faster and better. While administering basic shots to patients, nurses can use AR to find the veins, easier. <\/span><\/p>\n

Today such products exist that uses a handheld scanner that projects over the skin and helps nurses locate the position of veins. <\/span><\/p>\n

The innovative directions of XR and VR can virtually transport doctors and surgeons to organs or body parts to create powerful simulations in case of mental and <\/span>psychological therapies<\/span><\/a>. <\/span><\/p>\n

VR is also being used for dealing with memory loss, help autistic children in classrooms and collect data for research, regarding dementia.<\/span><\/p>\n

Certain researches have also indicated that full VR immersion can help reduce pain for patients who are undergoing physical therapy. This has also proved beneficial in reducing recovery time. <\/span><\/p>\n

In addition to XR\u2019s intervention across healthcare, it is being used extensively in Pharma training as well. This technology serves innovation through training, <\/span>marketing<\/span><\/a> and drug discovery across this platform.<\/span><\/p>\n

XR for Pharma Training<\/span><\/h3>\n

VR based hands-free apps are the ideal training tools for new trainees or personnel in the Pharma sector. These are wearable devices to provide rapid visual presentations, for adding digital demos<\/span><\/p>\n

Conventional learning<\/span><\/a> and training are burdensome. Hence XR based solutions that make the learning more interactive, is always better. It aids in knowing human anatomy and all medical knowledge, better and faster<\/span><\/p>\n

To hone their skills, surgeons can use VR for their practice. The technology has transformed the scenario for educators as well as for medical education. <\/span><\/p>\n

For example, through VR enabled simulation, students can get a better understanding of the relationship between muscles, nerves, organs and blood vessels of a human body. <\/span><\/p>\n

XR for Pharma Marketing<\/span><\/h3>\n
\"Augmented