{"id":1043,"date":"2019-04-18T09:18:47","date_gmt":"2019-04-18T03:48:47","guid":{"rendered":"https:\/\/augray.com\/blog\/?p=1043"},"modified":"2023-06-01T16:32:37","modified_gmt":"2023-06-01T11:02:37","slug":"live-augmented-reality-trend","status":"publish","type":"post","link":"https:\/\/www.augray.com\/blog\/live-augmented-reality-trend\/","title":{"rendered":"Broadcast AR (Live AR) the Hottest Trend in Augmented Reality"},"content":{"rendered":"

Imagine if you can interact with your favorite player and are empowered to check out your favorite brand engagement footage by following a simple URL on your mobile browser, or by scanning a QR code<\/a> <\/span>that is integrated into the controller. What more, how about a scenario when you as a visitor are able to view your photo and video content with an option to download or share your brand engagement experience on Facebook, Twitter and via email?<\/span><\/p>\n

Welcome to the world of Broadcast AR or Live AR<\/a>!<\/span> I will say that Broadcast AR is the trend of the future which will redefine your entertainment and the way your interaction goes with your favorite brands.  Broadcast AR or Live AR has huge marketing potential too, which I will discuss subsequently in this post. <\/span><\/p>\n

So, sit back and enjoy reading the disruption what Broadcast AR or Live AR can do to your business, work, and entertainment!<\/span><\/i><\/p>\n

Broadcast AR provides the ultimate and highest quality solution for brands and helps it realize its true potential seeking to revolutionize the way they interact with the audience. Here is how Broadcast AR can prove to be effective in target communication.<\/span><\/p>\n

     Engage<\/strong><\/span><\/h3>\n

As users step in front of the AR screen, <\/span>they are immersed<\/b> in a photo-realistic digital experience <\/span>to meet a well-known character whom they idolize.<\/b><\/p>\n

     Entertain<\/strong><\/span><\/h3>\n

The system allows visitors to interact with the AR character which appears right beside them in real time and provides an engaging entertainment with a photo opportunity with the character.<\/span><\/p>\n

     B<\/b>rand<\/b> \/ M<\/b>onetize<\/b><\/span><\/h3>\n

In my opinion, here is where broadcast reality scores brownie points. Branded content from a personalized AR experience can be shared for free or in exchange for money, allowing tremendous opportunities for on-site \/ in-store revenue generation through photo and video sales.<\/span><\/p>\n

Among the different benefits what Broadcast AR has to offer, you must be intrigued that how does broadcast AR work? Here I detail you the process behind the technology- <\/span><\/p>\n

1)  The visitor steps in front of the screen   <\/span><\/p>\n

2) A character appears on the screen next to the visitor <\/span><\/p>\n

3) The visitor interacts with the AR character which appeared in step (2)<\/span><\/p>\n

4) The user gets to have a photo\/video with the character  <\/span><\/p>\n

5) Shareable content is generated, which the user can download to share on their social media platforms.<\/span><\/p>\n

Now that you know the business benefits of Broadcast AR<\/a><\/span>, here are some live Broadcast AR interactive project examples to add to your understanding.<\/span><\/p>\n

\"Augmented

The ADIDAS tango league AR<\/b> Experience<\/b><\/h3>\n

The INDRA BroadcastAR Interactive system debuted in June 2018 with the participation of Marcelo Vieira, the Brazilian football player representing Real Madrid. The event, held at the Adidas Tango tournament in Los Angeles was followed by similar events in Berlin, Paris, Madrid, and Milan. Participants of the Tango League were able to meet with Marcelo and surprise him with his football tricks, which led to the star football player, came to life in all locations in real time using AR technology.<\/span><\/p>\n

ADIDAS <\/b>example<\/b><\/h4>\n

Here is how people interact with the Broadcast AR system, through the Adidas Tango League AR Experience<\/a><\/span>; and I bet you will be interested to read:<\/span><\/p>\n