MGM Dizzee World

Campaign Objective

MGM Dizzee World, one of Chennai’s leading Amusement and Theme parks for Family Entertainment partnered with AugRay to bring a custom AR experience zone to visitors where they could  “take- a- picture” with some of their favorite characters and celebrities and then share it with their network. Families were amazed and delighted at the life-like sharable pictures they received from this park attraction.

AugRay was asked to create a memorable, unique experience for visitor, increasing brand awareness and loyalty by bringing popular celebrities and characters to life in an augmented reality experience that would be sure to thrill family members of all ages and exciting to share with their networks.

Solution

AugRay developed and installed a photo zone at MGM Dizzee World where families could take pictures with celebrities, professional athletes, and cartoon characters.

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Results

AugRay conceptualized, developed, managed and executed a two-day onsite event for MGM Dizzee World goers.  Creating a campaign that was shared more than 3,000 times on social sites increasing visitor engagement and extending the MGM Dizzee World brand beyond the gates of the park. The photo zone experience received high-marks from the MGM team and visitors alike.

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