Coca Cola

Campaign Objective

Coca-Cola has been bringing smiles to the faces of consumers for over 128 years with their refreshing, ice-cold proprietary recipe. With over 3,500 brands worldwide, available in over 200 countries, their reputation precedes them. Over Christmas 2014 Coca-Cola wanted to “Share More Happiness” with thirsty holiday shoppers through a, first ever, Indian market AR event with POS integration.

Solution

AugRay and the Coca-Cola event management company, Big Fish, delivered a high impact Christmas event at Forum Mall. Holiday shoppers stopped to dance, and engage with the larger than life Santa and to even see themselves as a dancing Santa using AugRay’s AR platform. Shoppers received an AR enabled holiday greeting card after purchasing a Coca-Cola bottle. Coca-Cola gave a FREE bottle to each person who bought one so they could “share more happiness”. After scanning the card shoppers were asked to take a selfie and then the screen came to life showcasing them as a dancing Santa Clause. The experience could then be shared with their social media network, friends and family.

Results

Thousands huddled around, laughing, dancing, and being wowed while they enjoyed an ice-cold Coca-Cola. Coca-Cola’s Associate Operations & Marketing Manager, Upasna Sanyal, said “It’s been a fantastic experience for Coca-Cola. It’s been fantastic, this Christmas activation we did. All the support that we got, from the first time we worked together (referencing AugRay) I’ve got a lot of support in terms of brainstorming, ideas…as a team they’ve been extremely helpful.” This was the first augmented reality event by Coca-Cola in India and the second largest Coca-Cola AR event worldwide (by sales). Over 1,000 photos were taken. Over 2,100 Coca-Cola bottles were sold. The event reached an audience so large that the event management team had to reconfigure the set up to support the 10,000+ holiday shoppers that flocked to the event to be wowed and amazed.

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